November 20, 2025

The NestEgg Challenge: How It Works

Welcome to the NestEgg world, where exercise feels like play, not punishment. Our motto is "No Egg Left Behind!" , and our mission is to get everyone moving through community, playful design, and data-backed fun.

NestEgg is a workplace wellness program that combines wearable tech, behavioral and health science, and friendly competition to help your teams build lasting exercise habits, which in turn improve health, morale, and company culture.

The Core Mechanics: A 4-Week Challenge

NestEgg is an inclusive workplace exercise community where exercise is social and fun. While our annual program features a challenge per quarter leading up to The NestEgg Cup finale , the core experience begins with a 4-week challenge.

The program structure is simple: it's part competition, part accountability, and mostly good 'craic' (fun). The goal is consistency and movement, not pressure or perfection.

Here's a step-by-step guide to how it works:

  1. Hatch or Join a Nest 🧑🤝🧑
    • You'll join or create a 5-person team, your Nest, with friends, family, or colleagues. The Nest is our core micro-community that drives and motivates behavior change.
  2. Move Your Way 🚶♀️🤸♂️
    • Connect your wearable device and move! Any Exercise, Any Place, Any Time is our core philosophy, making the program low-friction for busy people. Walks, runs, yoga, gym workouts, rucking, and even gardening—it all counts.
  3. Upload Your Workouts 📲
    • Workouts are uploaded automatically from your wearable or added manually via a photo-upload if your device isn't supported. Our technology makes uploading simple and fast using AI-powered processing.
  4. Earn Exercise Points 🌟
    • Every workout earns exercise points based on its duration and intensity.
  5. Compete at Your Level 🎯
    • Each participant ("Egg") has their own weekly target.
    • Our unique Levels system acts as a handicap system for fitness, allowing people of all fitness levels to compete fairly.
    • Your goal is to hit 100% of your target to maintain your level. Go above and you may be promoted; drop below 50% and you may be demoted.
  6. Help Your Nest Win 🏆
    • Your individual Egg Score (your weekly percentage) contributes to your team's Nest Score, which is the average of all five Eggs.

The NestEgg Season: Four Majors, One Cup

Beyond the standard challenge, NestEgg offers a full Season—a year-long team challenge fueled by friendly competition.

The season includes Four Major Challenges:

  1. The Kickoff: Find your people and build your Nest to start the fresh leaderboard.
  2. Midseason Madness: Hold the line and keep the streak alive. Consistent effort is rewarded in the Spring Challenge.
  3. Summer Sprint: Dig deep! It’s time to shine as the leaderboard tightens and rival teams creep up.
  4. The NestEgg Cup (Grand Finale): The big finish to a long season of sweat!.

The Playoff awards each team a head start based on the total points accumulated across the season. The ultimate goal is to lift The NestEgg Cup.